This is not a story about an anxious creative freelancer who discovered she can still do art and have a 401k.

This is a good story.

This is a story about a girl who was really lost in life, like, Biology-major-in-undergrad-lost, until she finally discovered something she was good at, like, really good at, that she hyper-fixated on until people started to pay her REAL money for it, and then she got such a big head that she took a leap and moved out of her hometown to do it even more, and then she eventually got bored and realized she should probably get off her parents’ health insurance, but how when she has no skills except being a fabulous dictator who only shoots Leica and thinks she has a good eye but can’t quite put her finger on it?

I call it strategy-backed art.

With a background spanning photography, writing, and graphic design,
I create concepts with a focus on storytelling, visual delight, and cultural relevance.

My speciality lies in making abstract emotional forces visible by tangible design.
Across heritage, humor, packaging, public campaigns….

I reframe fixed entities with elegant wit.